Link building remains one of the most important pillars of SEO in 2025. Despite numerous algorithm updates, backlinks continue to serve as a major ranking signal for search engines like Google. However, the way we approach link building has evolved significantly. In this guide, you’ll discover a comprehensive list of link building strategies that work in 2025 — from tried-and-true methods to emerging tactics.
1. Guest Posting 2.0
Guest posting is still effective — but only when done right. Instead of mass-pitching generic articles, focus on building genuine relationships with editors and providing high-value content. Target niche-relevant sites with real traffic, and write personalized pitches. Bonus points if you include original research or data in your guest post.
2. Broken Link Building
This involves finding broken links on other websites, notifying the site owner, and offering your content as a replacement. Tools like Ahrefs, Screaming Frog, or Check My Links can help you spot 404 errors on pages relevant to your niche. This strategy is especially effective for evergreen content like tutorials or resource lists.
3. Resource Page Link Building
Many websites maintain “best tools,” “useful links,” or “resource” pages. Reach out to these site owners and suggest adding your valuable resource. Ensure that your content genuinely deserves a spot there — fluff won’t cut it.
4. Link Reclamation
Sometimes people mention your brand or content without linking to you. Tools like Google Alerts or Mention can help you find such brand mentions. Reach out with a polite message asking them to turn the mention into a backlink. Most site owners are happy to do it.
5. HARO & Journalist Outreach
Help a Reporter Out (HARO), Qwoted, and similar platforms allow you to connect with journalists looking for expert quotes. These platforms can help you land links from major publications like Forbes, Business Insider, or TechCrunch — if your pitch is strong and insightful.
6. Skyscraper Technique
Originally coined by Brian Dean, this method involves finding top-performing content, creating something even better (longer, more detailed, updated), and reaching out to websites linking to the original piece. The key lies in truly outshining the original — better visuals, updated stats, or a unique perspective.
7. Testimonials & Case Studies
Companies love showing off client testimonials or case studies. If you’re a user of a particular tool or service, write a testimonial or volunteer for a case study in exchange for a backlink. These links often appear on high-authority homepages or resource sections.
8. Internal Linking
While technically not external link building, internal linking helps distribute authority throughout your site and improves user experience. Use keyword-rich anchor texts and link older posts to newer ones and vice versa.
9. Digital PR
This involves creating compelling stories, data studies, or unique tools that attract coverage from media outlets. Digital PR isn’t about promoting products; it’s about crafting stories that journalists want to share. Think: “We analyzed 10,000 job ads and found the most in-demand programming language in 2025.”
10. Community Engagement & Forum Links
While links from Reddit, Quora, or niche forums are typically nofollow, they can drive real traffic and brand awareness. Be active in communities related to your niche and link only when it adds real value.
Final Thoughts
Link building in 2025 is about quality over quantity, relationship building over automation, and value over volume. Gone are the days of link farms and spammy directories. Today’s search engines are smart — and users even smarter. Your goal should be to earn links, not just build them.
Whether you’re an SEO pro or a website owner just starting out, mastering these link building strategies can elevate your content, increase your visibility, and grow your domain authority.